Jess Moskaluke

Concert Photography, Stage Pass Media

You may have noticed, you may have not noticed.. but photography for me has been slowly changing.. and with in the last year.. the last 6 months of this year, so far.. a lot has changed. I love photography.. I have since grade 12, but one thing I’ve always struggled with, and a lot of photographers struggle with, is stress and anxiety. Personally, the anxiety comes from living up to the clients expectations, taking them and posing them, lighting them, editing them and coming up with a finished piece that they love as much as I do. Lately I’ve been told I need to work on my “confidence” .. but it’s not really confidence.. it’s providing someone who is paying me their hard earned money, which usually comes from a job they don’t want to go to everyday but have to.. and delivering them what they were expecting.. it’s hard to deliver something to someone and meet expectations when you can’t read their minds.. I want them to be happy and you just never know if they will be or not.
Since day one, well.. college when I went to Fanshawe College in London Ontario, I always told myself and my teachers “ I won’t work with people.. I’ll work for National Geographic or just shoot Commercial product stuff, food or Landscapes “. National Geo is every photographers dream.. yet 1% makes it .. if that.. I eventually started out photographing girls I knew.. then went into family stuff… then boudoir.. then wedding assisting.. then wedding solo stuff, but as time went on I found dealing with people never got easier.. my stress actually got worse and my love of photography started to disappear, it was feeling more like work.
Fast forward to now… I had the opportunity to photograph some concerts… well for those that don’t know, concert photography is where I started. Embassy Hotel in London Ontario hitting up Punk and Emo shows with a crap Pentax … whatever it was DLSR and a kit lens trying to get the shots. Once I shot my first concert after … 20 something years of not shooting concerts, I felt “home”. There was not stress, just pure fun, challenging lighting, waiting for the moments to unfold, emotion to erupt. Getting into concerts is TOUGH… not like back in the embassy days when you could just walk in with your camera and shoot. Now you have to send out emails to bands, Venues, Promoters, record labels.. apply for media accreditation and hope you get in. I’ve been very very fortunate that Live Nation has approved me for some shows under my personal photography “Kevin Vyse Photography”, from what I’m told it doesn’t normally happen, you usually have to be with a media outlet. Let me tell you though, I have been turned down my fair share as well.. actually A LOT.. but that is part of the game. After seeing some people at shows and seeing that they are shooting for Media Outlets I started to think about how it would be a little easier if I shot for an outlet.. Outlet’s wern’t taking photographers on though, they had their team and that was it… so… If you can’t join them… start your own outlet? That’s exactly what I did.

Stage Pass Media was born roughly a year and a half ago.. outlets wern’t taking on photographers at the time and I decided I’d give starting my own a shot. I sat down with a pencil, a beer and my thinking cap on to come up with a name.. a few stupid ones crossed my page.. didn’t like them.. then one day I was thinking about being at a concert shooting… what did I see.. well.. a stage.. you need a pass to get in, and i’m doing media. it didn’t come together quite that quick but that was the jist of it. Did a quick google search to see if the name was being used.. it wasn’t so I contacted a graphic design artists and told them what I was doing, what the name was and he drew up a few mock ups … didn’t like what came up first .. we talked more and something clicked .. he did something up pretty quick and I knew right away that was it!

Stage Pass Media watermar.png

Now the hard part was to get the name out there, get the social media stuff set up and get the “likes” and “impressions” up so I could get into shows more. I started the Instagram, the Facebook and the Twitter accounts. Every show I was accredited for I would post the images and try to get people to like them.. liked record labels, promoters, bands… anything to help, to get the work noticed…. now lets get this story going so it’s not pages long… Today, Instagram is the main home of SPM (stage pass media).. I mean I do photography.. Instagram is based around photo and video so it just makes sense.. Facebook is there but it’s tough to figure out what to post on there and with working full time it’s tough to have the time to manage all of them. Part of me thought it was a good idea to bring on other photographers to help out but long story about that short.. it just didn’t work out so now Stage Pass Media is my baby.. it’s just me and my camera’s and after some long hard thinking.. I’m going to keep it that way .. Stage Pass Media has opened a lot of doors in a short time. I’ve had SPM for almost a year and a half and I’ve met some awesome people and bands. Country music was a great starter for me, they let me in with open arms and was easier to get into than rock shows and I mean, I love country and the people .. they’re like a family and so nice! I have to give a shout out to Kelsi Mayne because if you’ve followed my concert work, Kelsi gave me my start pretty much.. because of her hiring me to shoot some images for her I was published with Big Valley Jamboree as I shot her promo image for the Festival out in Camrose Alberta. Also I was published with SiriusXM after I shot Kelsi’s image for their Top Of The Country Competition. Another big thank you goes out to Aaron Allen as he hired me and gave me the opportunity to photograph a series of album artwork for him for the release of his new song “Good Tattoo” which is now available on Streaming Sites such as: Apple Music and Spotify. When you search Aaron Allen - Good Tattoo on there the image that pops up is my image! it’s crazy! So with out those two I wouldn’t be published in music .. plus they are amazing people and so are their bands.. I love all of them and very grateful for all of them and the time we get to spend together at shows.

Ok ok.. this post has gone on way to long and no one is going to read all of it.. if you’ve made it this far… WOW! seriously thank you for reading all of this… long story short… I’m not going to say i’m not doing family portraits or weddings or anything anymore.. but right now, my focus is concerts and band promo - album artwork.. it’s what I love and I feel at home doing it.. I spend a huge amount of time at concerts… can’t get enough and now I’ve had the amazing privilege of being accredited a media pass to photograph a new MASSIVE 7 night festival in London Ontario called PARKJAM.. bands include: The Glorious Sons, The Honest Heart Collective, Goodmorning Sunrise, The Cold War Kids, The Beaches and Texas King. Brett Kissel, Meghan Patrick, Aaron Goodvin, Jojo Mason, Genevieve Fisher. The Offspring, MXPX, Reel Big Fish, Seaway. Deadmau5, Diplo. 98º, Aaron Carter, Lance Bass, OTown. Ice Cube, Busta Rhymes, Maestro Fresh Wes…… AND MORE!!!!!

So heres a few images of some of the amazing artists I’ve had the pleasure of photographing:

PUBLICATIONS WITH KELSI MAYNE & AARON ALLEN

JUNO AWARDS 2019

Never in a million years would I have ever thought that photography would take me to the Juno’s… but first I want to say, it didn’t really take me to the Juno awards themselves.. but very close and I am very thankful for the opportunity I was given. Leading up to the Juno Award night there is JUNO FEST, which is 100 different bands playing in 15 different venue’s across the city (London Ontario). Just outside of Budweiser Gardens in the South Parking Lot there was a giant heated tent that housed THE SIDE STAGE, which is where some bigger acts played and the Official Juno’s After Party was held. With the wrist band I was awarded, I had access to the Side Stage and all 15 venues in London, could cut the lines and get in early in order to photograph the bands playing in each venue. This wristband also allowed me to have access to the JUNO CUP, a hockey game between the Artists, and Professional Hockey players.

With out going through all the details and dragging this blog post out into a massive thing no one will ever read…. Side Stage was incredible. It was the first show I shot during the Juno’s and it started out with the incredible WASHBOARD UNION who I had not seen yet and really wanted to so it was amazing that I was able to see them (seen them twice during the Juno’s but we’ll get to that), but also photograph them! These guys are incredible, such a friendly bunch, their vocal harmonies are dead on and sound so good, their songs are lively and keep your feet tappin’. Up next was Jess Moskaluke who I had also never seen and also wanted to.. I was on a roll! she was fantastic sounded just like she does on the radio and knocked out all her hits. Last but definitely not least THE REKLAWS!!! I’ve photographed The Reklaws … 4 or 5 times now and they never ever get old.. seriously.. love them to death, their songs are contagious, Jenna is hilarious on stage and so fun, Stu with his smiles and for some reason always seems to look my way and give me a point his finger or his guitar and I love it!

Back to The Washboard Union. After they won their Juno for Breakthrough group of the year.. and I mean right after, they were performing again at The Bull and Barrel and let me tell you, that show was insane. The high Washboard was on from winning that Juno, the buzz from the crowd excited to see them and so very happy for them winning a Juno.. the place was so packed, I was lucky I got there over an hour early so I could be right up front because If I had shown up even 20 mins later than I did.. I was at the back of the building. Washboard Union was so happy to win and even happier to share their win with their fans in Bull and Barrel that night it was one hell of a party.. they have a rule where they do not drink if they are performing, but just once, that rule was broken to celebrate their Juno. Shots were brought out and Chris from the band says “ boys the medicine is here” … many thank you’s were said, so much appreciation from the band to the fans, to each other.. it was a moment i’ll never forget.

This post is getting very long so I’m just going to list the other bands I had the pleasure of photographing and I want them all to know I’m so thankful for their music, their image shares and the opportunities I’ve had to photograph:

AARON ALLEN
JULIA HAGGARTY
NICE HORSE
LOUD LUXURY
RYAN SHEPERD

There would be more on this list, such as The Trews, Genevieve Fisher and a few more but when I arrived to the venue’s at their set times they were so packed I literally couldn’t even get in the doorway.


THE WASHBOARD UNION - SIDE STAGE

JESS MOSKALUKE - SIDE STAGE

Jess Moskaluke performing at the 2019 JUNO’s - Side Stage in London, On.
© Kevin Vyse | Stage Pass Media

THE REKLAWS - SIDE STAGE

The Reklaws performing on the Side Stage at the 2019 Juno’s - London Ontario.
© Kevin Vyse | Stage Pass Media

NICE HORSE - BULL & BARREL

NICE HORSE performing during the 2019 JUNO FEST at Bull & Barrel - London Ontario
© Kevin Vyse | Stage Pass Media

JULIA HAGGARTY - BULL & BARREL

JULIA HAGGARTY performing during the 2019 JUNO FEST - Bull & Barrel in London Ontario.
© Kevin Vyse | Stage Pass Media

AARON ALLEN - BULL & BARREL

AARON ALLEN performing at the 2019 JUNO FEST in London Ontario.
© Kevin Vyse | Stage Pass Media

LOUD LUXURY - SIDE STAGE

LOUD LUXURY performing on the Side Stage during the 2019 JUNO’s - London Ontario.
© Kevin Vyse | Stage Pass Media

RYAN SHEPHERD - SIDE STAGE

RYAN SHEPHERD performing during the 2019 JUNO’s on the Side stage - London Ontario.
© Kevin Vyse | Stage Pass Media

THE WASHBOARD UNION - BULL & BARREL

THE WASHBOARD UNION performing during the 2019 Juno fan fest in London ontario just after they won their Juno Award for Breakthrough Group Of The Year! Huge Congrats going out to these fellas.
© Kevin Vyse | Stage Pass Media

A HUGE thank you goes out to Rock It Promotions for hooking me up with the wristband and all their helpers at each venue guiding me through, also thank you to the Juno’s for making this such an amazing event. Thank you to the City of London for being so awesome and opening up all these venues for such an incredible and memorable experience. Thank you to Live Nation, Start.ca, Budweiser Gardens, Budweiser, Apple Music, TD Bank, Music Canada, SOCAN, VIA Rail, 3M, CBC Music, SiriusXM, Jackson Triggs, Long & McQuade … with out all of these sponsors things like this can’t happen.. and when things like this don’t happen, opportunities can’t happen.. this was an opportunity I never thought i’d have or get to be apart of… the Thankfulness is HUGE!

Cheers.
Kevin Vyse.